Company: HONG KONG LIRONG TRADING CO.,LIMITED

Address: ROOM A01, UNIT 4,10/F,BLOCK A,GOLD WAY INDUSTRIAL CENTRE 16-20 WING KIN ROAD KWAI CHUNG NT HONG KONG

This Cookie Policy (hereinafter referred to as the “Policy”) explains how HONG KONG LIRONG TRADING CO.,LIMITED (hereinafter referred to as “we”, “us”, or “our”) uses cookies and similar tracking technologies (collectively referred to as “Cookies”) on our official website (hereinafter referred to as the “Website”). This Policy is part of our Privacy Policy and applies to all visitors, users, and customers accessing the Website. By using the Website, you (hereinafter referred to as “you”, “your”) consent to the use of Cookies in accordance with the terms of this Policy.

We use Cookies to enhance your user experience, optimize the Website’s functionality, and analyze our traffic data. We adhere to the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and international data protection standards when using Cookies, and we provide you with the right to manage or disable non-essential Cookies at any time.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet, or other internet-connected device) when you access a website. They are widely used to make websites work more efficiently, as well as to provide information to the website operators.

Cookies may be first-party Cookies (set by our Website) or third-party Cookies (set by third-party service providers whose services we use on the Website). Cookies can also be categorized by their storage duration:

  • Session Cookies: Temporary Cookies that are deleted when you close your web browser.
  • Persistent Cookies: Remain on your device for a fixed period (as defined by the Cookie’s creator) and are activated each time you visit the Website that created them.

2. Types of Cookies We Use

We use the following types of Cookies on our Website, each serving a specific purpose to improve your experience and our business operations. We only use non-essential Cookies with your explicit consent.

2.1 Necessary (Essential) Cookies

These Cookies are strictly necessary for the Website to function properly and to enable you to use its core features (e.g., navigating the Website, adding products to your shopping cart, processing orders, and accessing secure areas). Without these Cookies, the Website cannot provide basic services, and they are activated automatically upon your first visit.

Purpose: Enable core Website functionality, maintain session state, and ensure secure transaction processing.

Provider: First-party (our Website)

Storage Duration: Session Cookies (deleted when you close your browser)

Opt-Out: Not possible (disabling these Cookies will break Website functionality)

2.2 Analytical/Performance Cookies

These Cookies collect anonymous data about how visitors use the Website (e.g., which pages you visit most often, how long you spend on a page, how you arrived at the Website, and if you encounter any errors). We use this data to analyze Website traffic, optimize our content and layout, and improve the overall user experience.

Purpose: Analyze Website usage trends, measure performance, and identify areas for improvement.

Provider: First-party and trusted third parties (e.g., Google Analytics)

Storage Duration: Persistent Cookies (up to 12 months)

Opt-Out: Possible via your browser settings or the third-party provider’s opt-out tools (see Section 5)

2.3 Functional Cookies

These Cookies allow the Website to remember choices you make (e.g., your language preference, shipping country, or currency selection) and provide enhanced, personalized features. They do not track your activity on other websites and are only used to improve your experience on our Website.

Purpose: Remember user preferences and provide personalized Website features.

Provider: First-party (our Website)

Storage Duration: Persistent Cookies (up to 6 months)

Opt-Out: Possible via your browser settings (see Section 5)

2.4 Marketing/Targeting Cookies

These Cookies are used to deliver relevant promotional content to you (e.g., product recommendations, special offers, and targeted ads) based on your browsing activity on our Website and other websites. They may also be used to measure the effectiveness of our marketing campaigns.

Purpose: Deliver personalized marketing content and track the performance of promotional activities.

Provider: Trusted third parties (e.g., social media platforms, ad networks)

Storage Duration: Persistent Cookies (up to 24 months)

Opt-Out: Possible via your browser settings, the third-party provider’s opt-out tools, or our Cookie consent banner (see Section 5)

3. Third-Party Cookies on Our Website

We may allow trusted third-party service providers to set Cookies on our Website to provide their services to us. These third parties are bound by data protection laws and are not authorized to use the Cookies they set for any purpose other than providing the agreed services.

The main third-party providers whose Cookies may be present on our Website include:

  • Analytics Providers: Google Analytics (for Website traffic analysis)
  • Payment Processors: PayPal, Visa, Mastercard (for secure payment processing)
  • Social Media Plugins: Facebook, Instagram, Twitter (for social sharing features)
  • Marketing Platforms: Google Ads, Facebook Ads (for targeted advertising and campaign tracking)

Each third-party provider has its own Cookie policy, and we recommend that you review their policies to learn more about how they use Cookies.

4. How We Use Cookie Data

We use the data collected from Cookies only for the purposes stated in Section 2 and do not combine Cookie data with your personal information (e.g., your name, email address, or shipping details) unless you have provided explicit consent to do so.

We will not sell, rent, or lease Cookie data to any third parties for commercial purposes. We may disclose Cookie data only if required by law, court order, or governmental authority, or to protect our legal rights, property, or safety.

5. How to Manage, Disable, or Delete Cookies

You have the right to manage, disable, or delete Cookies at any time through your web browser settings, our Website’s Cookie consent banner, or third-party opt-out tools. Below are the common methods to exercise this right:

5.1 Manage Cookies via Our Cookie Consent Banner

Upon your first visit to the Website, a Cookie consent banner will appear at the top/bottom of the page. You can:

  • Accept All Cookies: Enable all necessary and non-essential Cookies with one click.
  • Customize Cookie Preferences: Select which types of non-essential Cookies (analytical, functional, marketing) you wish to enable/disable.
  • Reject All Non-Essential Cookies: Only enable necessary Cookies (core Website functionality).

You can revisit and update your Cookie preferences at any time by clicking the “Cookie Settings” link located in the Website’s footer or the Cookie consent banner (if visible).

5.2 Disable/Delete Cookies via Your Web Browser

All major web browsers allow you to adjust your Cookie settings to disable, block, or delete Cookies. The process varies slightly by browser, and you can find detailed instructions in your browser’s Help section or official documentation:

  • Google Chrome: Settings → Privacy and security → Site Settings → Cookies and site data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Apple Safari: Settings → Privacy → Cookies and website data
  • Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions

Note: Disabling or deleting Cookies may affect the functionality of the Website and prevent you from using certain features (e.g., saving your shopping cart, personalized recommendations).

5.3 Opt-Out of Third-Party Cookies

You can opt out of third-party analytical or marketing Cookies by using the official opt-out tools provided by the third-party providers:

6. Cookie Policy Changes

We reserve the right to update or modify this Cookie Policy at any time at our sole discretion to reflect changes in our Cookie usage practices, legal and regulatory requirements, or the functionality of the Website.

Any changes to this Policy will be posted on this page with an updated Last Updated date at the top. If we make material changes to our Cookie usage (e.g., adding new types of third-party Cookies, changing the purpose of existing Cookies), we will notify you via a prominent notice on the Website’s homepage or our Cookie consent banner at least 7 days before the changes take effect.

Your continued use of the Website after the effective date of the revised Policy constitutes your acceptance of the changes. We encourage you to review this Policy periodically to stay informed about how we use Cookies.

7. Links to Other Policies

This Cookie Policy is part of our overall data protection framework and is closely linked to our other policies:

  • Our full privacy policy governing the collection, use, and disclosure of your personal information.
  • The general terms of use for the Website.

8. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy, our use of Cookies, or your Cookie preferences, please contact our Data Protection Officer (DPO) via the following channels:

  • Mailing Address: ROOM A01, UNIT 4,10/F,BLOCK A,GOLD WAY INDUSTRIAL CENTRE 16-20 WING KIN ROAD KWAI CHUNG NT HONG KONG

Our customer service team is available Monday to Friday (9:00 AM – 6:00 PM Hong Kong Time, excluding public holidays) and will respond to all inquiries within 2 business days.