Company: HONG KONG LIRONG TRADING CO.,LIMITED

 

Address: ROOM A01, UNIT 4,10/F,BLOCK A,GOLD WAY INDUSTRIAL CENTRE 16-20 WING KIN ROAD KWAI CHUNG NT HONG KONG

 
This Privacy Policy governs the collection, use, storage, and disclosure of personal information by HONG KONG LIRONG TRADING CO.,LIMITED (hereinafter referred to as “we”, “us”, or “our”) through our official website (hereinafter referred to as the “Website”), including all associated pages, features, and services. We are committed to protecting the privacy and personal data of our users (hereinafter referred to as “you”, “your”) in compliance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and other applicable international data protection laws.
 
By accessing, browsing, or using our Website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our Website immediately.
 

1. Personal Information We Collect

 
We collect personal information that you voluntarily provide to us, as well as non-identifiable data collected automatically through your use of the Website, categorized as follows:
 

1.1 Voluntarily Provided Personal Information

 
This includes information you submit when interacting with our Website, making a purchase, contacting our customer service, or subscribing to our communications, such as:
 
  • Full name
  • Contact details (email address, phone number, shipping address)
  • Payment information (credit/debit card details, bank account information, processed via third-party payment gateways)
  • Order details (product selections, purchase quantity, delivery preferences)
  • Subscriber information (for newsletters, promotional updates)
  • Any other information you choose to provide in forms, messages, or feedback on the Website.
 

1.2 Automatically Collected Non-Identifiable Data

 
When you use our Website, we may automatically collect non-personally identifiable technical data to improve our service quality, including:
 
  • IP address
  • Browser type and version
  • Operating system
  • Pages visited, time spent, and navigation patterns on the Website
  • Device information (device model, screen resolution)
  • Referral source (websites that linked you to our site)
  • Cookie data (as defined in Section 6 of this policy).
 
This data is aggregated and used for analytical purposes only, and cannot be used to identify you individually.
 

2. Purposes for Collecting and Using Personal Information

 
We collect and use your personal information only for legitimate business purposes as outlined below, and will not use your data for any unstated purposes without your prior consent:
 
  1. Process and fulfill your product orders, including order confirmation, payment processing, shipping, and delivery tracking.
  2. Provide customer service support, respond to your inquiries, feedback, complaints, and resolve any issues related to your purchases or use of our Website.
  3. Send you transactional communications (e.g., order confirmations, shipping notifications, payment receipts).
  4. If you have subscribed, send you promotional updates, newsletters, and special offers about our products, services, and upcoming events (you may unsubscribe at any time as outlined in Section 7).
  5. Improve and optimize our Website’s design, functionality, and user experience, including analyzing usage trends and troubleshooting technical issues.
  6. Comply with legal and regulatory obligations (e.g., tax reporting, record-keeping requirements under Hong Kong law).
  7. Prevent fraud, unauthorized access, and other illegal activities to protect the security of our Website, our business, and our users.
 

3. Disclosure of Personal Information

 
We do not sell, rent, or lease your personal information to any third parties for commercial purposes. We may disclose your personal information only in the following limited circumstances, and will take all reasonable measures to ensure third parties comply with applicable data protection laws:
 
  1. Trusted Third-Party Service Providers: We may share your data with third parties who perform services on our behalf, such as payment processors, shipping and logistics companies, email service providers, and website hosting providers. These providers are only authorized to use your data to fulfill the services they provide to us, and not for their own independent purposes.
  2. Legal and Regulatory Requirements: We may disclose your personal information if required to do so by law, court order, or governmental authority (e.g., Hong Kong law enforcement agencies), or to protect our legal rights, property, or safety, and the rights, property, or safety of our users and the public.
  3. Business Transfers: In the event of a merger, acquisition, sale of all or part of our business assets, or bankruptcy, your personal information may be transferred as part of the business transaction. We will notify you via a prominent notice on our Website prior to any such transfer and ensure the transferee adheres to the terms of this Privacy Policy.
  4. Your Consent: We may disclose your personal information for any other purpose with your explicit written or electronic consent.
 

4. Storage of Personal Information

 

4.1 Storage Location

 
Your personal information is stored on secure servers located in Hong Kong and/or other jurisdictions where our third-party service providers operate. By providing your personal information, you consent to the transfer of your data to these jurisdictions. We ensure that any cross-border data transfer complies with the Personal Data (Privacy) Ordinance (Cap. 486) and includes appropriate data protection safeguards (e.g., standard contractual clauses).
 

4.2 Storage Period

 
We will retain your personal information only for the period necessary to fulfill the purposes for which it was collected, or as required by applicable legal and regulatory record-keeping obligations. After the retention period expires, your personal information will be securely deleted or anonymized so that it can no longer identify you.
 
For example:
 
  • Order and payment information will be retained for 7 years in compliance with Hong Kong tax and accounting laws.
  • Subscriber information will be retained until you unsubscribe from our communications, after which it will be deleted.
  • Technical and analytical data will be retained in aggregated, non-identifiable form for an indefinite period for business optimization purposes.
 

5. Security of Personal Information

 
We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures to protect your data from unauthorized access, use, disclosure, alteration, or destruction, including:
 
  • Secure server hosting with firewalls and encryption protocols (e.g., SSL/TLS) for data transmission between your device and our Website.
  • Restricted access to personal information, limited only to authorized employees and third-party service providers who need the data to perform their duties.
  • Regular security audits, updates, and training for our staff to ensure compliance with data protection policies and practices.
  • Secure storage of payment information (processed via third-party payment gateways with PCI DSS compliance, the global security standard for payment card data).
 
While we take all reasonable precautions to protect your personal information, no electronic storage or transmission is 100% secure. We cannot guarantee absolute security, and you acknowledge that you provide personal information at your own risk. If a data breach occurs that compromises your personal information, we will notify you and the relevant Hong Kong regulatory authorities in accordance with applicable law.
 

6. Cookies and Similar Technologies

 
Our Website uses cookies and similar tracking technologies (e.g., web beacons) to enhance your user experience and collect non-identifiable usage data. Cookies are small text files stored on your device when you access a website, which enable the website to recognize your device on subsequent visits.
 

6.1 Types of Cookies We Use

 
  • Necessary Cookies: Essential for the operation of the Website (e.g., enabling cart functionality, processing orders). These cookies cannot be disabled, as they are required for basic Website features.
  • Analytical/Performance Cookies: Used to analyze how users interact with the Website (e.g., pages visited, bounce rate). This data helps us optimize the Website’s design and functionality. These cookies do not identify you individually.
  • Marketing/Targeting Cookies: Used to deliver personalized promotional content if you have subscribed to our communications. You may opt out of these cookies at any time.
 

6.2 Managing Cookies

 
You can manage or disable cookies through your browser settings (e.g., Chrome, Firefox, Safari). Please note that disabling necessary cookies may affect the functionality of the Website, and you may not be able to complete purchases or use certain features. For more information on how to manage cookies, refer to your browser’s official documentation.
 

7. Your Rights as a Data Subject

 
Under the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, you have the following statutory rights regarding your personal information held by us:
 
  1. Right to Access: You may request a copy of the personal information we hold about you.
  2. Right to Correction: You may request to correct any inaccurate, incomplete, or outdated personal information we hold about you.
  3. Right to Erasure: You may request the deletion of your personal information, where we no longer need the data for the original purpose, you withdraw your consent, or the data processing is in violation of applicable law.
  4. Right to Withdraw Consent: You may withdraw your consent to our collection and use of your personal information at any time (e.g., unsubscribing from promotional communications). Withdrawing consent will not affect the legality of data processing conducted prior to the withdrawal.
  5. Right to Restrict Processing: You may request the restriction of processing your personal information in certain circumstances (e.g., if you contest the accuracy of the data).
  6. Right to Data Portability: You may request a copy of your personal information in a structured, machine-readable format for transfer to another data controller.
 

7.1 How to Exercise Your Rights

 
To exercise any of the above rights, please submit a written request to our Data Protection Officer (DPO) via the contact details provided in Section 8. Your request should include:
 
  • Your full name, contact information (email/phone number), and a copy of your identification (e.g., Hong Kong ID card, passport) for verification purposes.
  • A clear description of the right you wish to exercise and the personal information to which the request relates.
 
We will respond to your request within the time limit required by Hong Kong law (generally 40 days) and may charge a reasonable administrative fee for processing access requests, in accordance with the Personal Data (Privacy) Ordinance (Cap. 486). We may refuse your request if it is unfounded, excessive, or in violation of applicable law.
 

8. Contact Us

 

If you have any questions, comments, or requests regarding this Privacy Policy, or the collection, use, or disclosure of your personal information, please contact our Data Protection Officer (DPO) at:

 

Company: HONG KONG LIRONG TRADING CO.,LIMITED

 

Address: ROOM A01, UNIT 4,10/F,BLOCK A,GOLD WAY INDUSTRIAL CENTRE 16-20 WING KIN ROAD KWAI CHUNG NT HONG KONG

 

9. Changes to This Privacy Policy

 
We reserve the right to update or modify this Privacy Policy at any time, at our sole discretion, to reflect changes in our data protection practices, legal and regulatory requirements, or the functionality of our Website.
 
Any changes to this Privacy Policy will be posted on this page with an updated Last Updated date at the top of the policy. Significant changes may also be notified to you via a prominent notice on our Website or via the contact details you have provided (e.g., email). Your continued use of the Website after the effective date of the revised Privacy Policy constitutes your acceptance of the changes.
 
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.